Who We Are
We are one of the most experienced and knowledgeable product data feed specialists in the industry and have been producing and submitting fully serviced feeds for our clients since 2006. Our specialist feed solutions enable businesses of all sizes to produce sizeable streams of revenue and grow from driving sales through an online marketing medium that produces substantial return on investment.
Our Track Record
Our exceptional service combined with our market leading innovations have meant we’ve been able to grow our client base significantly since our inception and handle these marketing activities for some of the biggest high street brands. We currently manage several hundred client feeds, submitting over a million product updates to shopping channels on a daily basis.
Our Ethos
We take tremendous pride in being able to help our clients grow their businesses, measuring our success on your performance. Our dedicated team of specialists will take care of you every step of the way, from technical support to tailored advice on what channels are best for your business and how to achieve the best possible results.
What Is A Product Feed?
A product feed is a list or catalogue of inventory containing descriptive fields on each product allowing it to be indexed by the source it’s being uploaded to. Product data feeds are produced as a quick and easy method of importing and exporting long lists of products in order to post them to new sites and channels.
Each channel (e.g. Google Shopping, Amazon) has its own specific requirements of data fields (e.g. product title, image) to be able to list on their site, these are known as mandatory fields.
Recommended fields, although not mandatory, help the products to be indexed within the listing and therefore the richer the quality of data, the better chance you have of receiving a higher listing and appearing in all relevant searches.
What Product Feed Listings Enable
- Increased product exposure
- Drive valuable traffic to your site
- Generate typically high conversion rates
What Is Product Optimization?
Each product in your data feed is made up of numerous descriptive fields. These fields are split into two types; mandatory and recommended. The mandatory fields differ depending on which channel you choose to upload to but are typically similar (e.g. Product Title, Product Image, Price, etc), whilst the recommended fields can be almost anything else describing the product (e.g. Colour, Weight, Manufacturer Part Number (MPN) etc).
Optimizing products is the process of either changing existing fields or adding new ones (mandatory or recommended) in order to improve the visibility within a given channel to attract more clicks to your site.
Our latest optimization service has produced remarkable results for a large number of our clients and could do for you too. Find out more about our Product Optimizer.
Why Optimize Products?
- Certain attributes are mandatory on certain channels (e.g. GTIN on Amazon, Brand, MPN and/or EAN on Google Shopping for electrical products)
- Increases visibility in results
- Increases sales
Channels Available
Below are just some of the channels we upload to. We offer advice on which channels would be best suited for your business’ specific market and typically experience the best returns. More channels available here
The principal list of channels used by our customers are Google Shopping (via Google Products), Amazon, Nextag, Shopzilla, Kelkoo & Pronto, but this list is not exhaustive, and there will be many others that can suit your products. Contact us for feedback on what might work for your specific products.
Listing on Google Products (Google Shopping) is currently free for clicks and is achieved via a submission to the Google Merchant Centre (GMC). Google Product Search is the single largest product listing site on the web providing exposure for e-commerce businesses from all markets.
Listing a quality Google product feed provides a fantastic marketing platform for any e-commerce store to get their products seen, but the requirements needed to get your Google Shopping feed approved are constantly increasing with more mandatory fields having to be entered. The latest change to product quality has been implemented by Google on 22nd September 2011.
Google Shopping (Google Product) Free Trial
A 30 day free trial is now available for all new clients giving you the opportunity to test out the power of Feed Manager and see first hand what it can do for your business. The trial includes setup and upload to Google Shopping (for additional channels see prices or request a full copy of our ratecard).
Results from Feed Manager will be shown in Google Analytics and/or your own click recording system to enable you to see exactly what clicks and sales can be attributed to our Feed Manager service.
Platforms
Below are just some of the e-commerce platforms Feed Manager currently supports. We have scripts written for the bulk of the major e-commerce platforms and quite a lot of smaller ones. If yours is not on the list, please contact us to see if we have that one covered.
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