Frequently Asked Questions

• Q.What do I need to start my trial?
• Q.How can I measure its effectiveness?
• Q.What kind of results can I expect to see?
• Q.I don’t currently have a data feed, how do I get one?
• Q.How do I choose which channels to list on?
• Q.I’m currently uploading my own feed, why does it keep getting disapproved?
• Q.How often does feed manager process my feed?
• Q.What are Google Product Warnings?
• Q.Are free websites worth listing on?
• Q.What checks does feed manager perform on my data?
• Q.How quickly can I be set up on Feed Manager?
• Q.How do I get billed / How can I pay for the Feed Manager service?
• Q.What impact has Googles recent changes made to Feed Manager?
• Q.How quickly do I gain access to the Product Optimizer?
• Q.What do I need to do to use the ‘Social Media Manager’?

Q.    What do I need to start my trial?

• A Google Merchant Centre account (it’s free, and we can open one for you if you want)
• A database or catalogue of products
• At least on image per product (the richer the better)
• Ideally Google Analytics with e-commerce tracking (free to set up) or similar reporting system

Q.    How can I measure its effectiveness?

• You can see full tracking and attribution of sales across all media channels, paid and unpaid
• We supplement your listings with tracking scripts which are readable in Google Analytics or third party software such as Coremetrics & SalesTrack

Q.    What kind of results can I expect to see?

• We submit products to the most popular shopping and comparison sites in the UK so if your product is highly searchable then you can expect to see significant traffic to your website. The returns you get will be highly dependent on the brands and types of products you sell; your pricing and the effectiveness of your website in converting customers

Q.    I don’t currently have a data feed, how do I get one?

• We offer two solutions for this exact situation. The first option is that we insert a module into you webstore that is engineered specifically to work with your e-commerce platform to produce an output file. Alternatively you can produce a list of your products in excel or any spreadsheet format for us to process.

Q.    How do I choose which channels to list on?

• The channels you choose to list on will ultimately be dependent on two things; your market sector and which pricing model you which to proceed with (e.g. Pay Per Click, Cost Per Acquisition, etc). We can give you advice and insights into potentially the most appropriate channels to select

Q.    I’m currently uploading my own feed into Google, why does it keep getting disapproved?

• Feeds can be disapproved for many reasons but essentially it is because they do not adhere to the specific requirements set out for the products you sell. Our system identifies the likely reasons for disapproval and we can advise you accordingly. If you want our help in resolving the issues we will take the necessary steps to help you submit a quality approved feed once you go on trial with us.

Q.    How often does Feed Manager process my feed?

• To make sure we upload the most up to date information we process our clients feed on a daily basis. You can specify the most appropriate time to do that.

Q.    What are Google Product Warnings?

• From time to time you may receive an email labeled Google Product Warnings (or see Optimisation Opportunities in the Merchant Centre dashboard); these serve as recommendations on how to improve the quality of your feed and the attributes for your products. Unless stated otherwise, these issues shouldn’t lead to feed disapproval.

Q.    Are free websites worth listing on?

• Yes, the levels of success you achieve through such sites are dependent on the search volumes of your market sector however, being free to upload to means you really have nothing to lose. Volumes from these sites do not typically amount to significant numbers.

Q.    What checks does feed manager perform on my data?

• Our platform runs diagnostics over every product to ensure that it compliant with the channel(s) that it is being loaded to. Products failing the quality checks are not submitted and a report gives you those for you to take action. Further processing then identifies whether products are compliant with the channel mandatory requirements, and again any products failing those checks are not submitted
• After submission, we perform daily checks to ensure your feed has been uploaded successfully with no product disapprovals. In addition we also evaluate your feed and make recommendations on how to improve its quality by adding any missing relevant attributes.

Q.    How quickly can I be set up on Feed Manager?

• Once we receive a feed we can have it processed and uploaded for you within 24 hours providing you have supplied details of logins to the channels concerned

Q.    How do I get billed / How can I pay for the Feed Manager service?

• An invoice will be raised in advance on a monthly period which is payable by cheque, BACS or Paypal

Q.    What impact has Googles recent changes made to Feed Manager?

• New quality checks have been added to ensure that products are 100% compliant with Google’s mandatory values. Any further changes that Google makes will be matched by our platform to ensure that clients’ products continue to be listed.

Q.    How quickly do I gain access to the Product Optimizer?

• You are provided with access to the Product Optimizer as soon as your first feed has been processed through our system.

Q.    What do I need to do to use the ‘Social Media Manager’?

• Active Social Media account(s) (Facebook, Twitter, etc). We then agree the sources of your content (if they are additional to your product information) and set that up.