Monthly Archives: January 2010

Google Wary Of Rogue Advertisers

  As discussed within the previous blog post ‘Shop Safely This Christmas!’ the team at Gillissa outlined our discovery of an illegitimate advertiser using Google Adwords to advertise within the sponsored links section of Google’s webpage. As a result, we … Continue reading

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Search Marketing: An Increasingly Popular Method Of Marketing

  There was encouraging news for search marketing as a whole, based on a recent report devised by search marketing firm Efficient Frontier. The statistical data provided claimed that retail clients spent 17% more on search engine markets in the … Continue reading

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Online Advertising Prospers In The Recesssion

  The recession currently experienced within this country at the moment is undoubtedly having a negative effect on all aspects of the economy. The consumer is tightening purse strings during the harsh economic climate, meaning that sales figures are generally … Continue reading

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Christmas Sales and the VAT rise

Within the previous Gillissa blog post ‘Boxing Day Sales Start on Christmas Eve’, it was mentioned that an online sales surge was expected during the festive period as retailers were introducing their sales as early as Christmas Eve. Unsurprisingly, the … Continue reading

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