Monthly Archives: May 2014

Multi Channel Conversion Paths

How to view and understand multi channel conversion paths in Google Analytics Continue reading

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Google Shopping Campaigns – Update #3

At this stage we are still considering the appropriate course of action to recommend to merchants and/or their agencies. Continue reading

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Product Image Quality Checks are Getting Tougher

There have been a lot of recent data compliance checks being carried out within Google’s Merchant Centre ,so it comes as no surprise that rules on images are being enforced more rigorously. Continue reading

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Use of Negative Keywords

Google has communicated out to merchants this week, revealing a new guide for keywords (‘Keywords to the Wise’) to ensure they’re being used to the best of their ability. Continue reading

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Sherwin the Shopkeeper

We created Sherwin to be the public face of the e-commerce community using Feed Manager, and here’s the page published in Inspire.03 – the business magazine of Hertfordshire Chamber of Commerce (April -May 2014 issue). Continue reading

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