Category Archives: E-Commerce

Selling online successfully

Google Shopping Campaigns – Update #4

You may already have received notification via email that there are now only 6 weeks to go until Google retire their regular Product Listing Advert campaigns. Continue reading

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The Importance of Barcodes

An EAN (European Article Code but now known as International Article Number) is a 13 digit barcode which are used worldwide for marking products Continue reading

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Another Channel Opportunity – PriceSpy Ireland

The Swedish run price comparison site PriceSpy has now launched a new site in the Republic of Ireland. Continue reading

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Updated Google product feed specifications

Google has released another announcement on more changes to feed requirements for Google Shopping. Continue reading

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Product Ranking and Relevance

We are often asked about product ranking and the factors that determine whether Google shows product for PLA and/or Shopping. Continue reading

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Account Security

Last week one of our clients’ Google accounts was hacked, using their access ID and password combination which resulted in a new (fraudulent) campaign being set up. Continue reading

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Google’s Recent Non Family Safe Policy Email

Early last week a number of our clients received emails from Google stating that a change is shortly to happen in terms of their current Non Family Safe policies Continue reading

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Multi Channel Conversion Paths

How to view and understand multi channel conversion paths in Google Analytics Continue reading

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Google Shopping Campaigns – Update #3

At this stage we are still considering the appropriate course of action to recommend to merchants and/or their agencies. Continue reading

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Product Image Quality Checks are Getting Tougher

There have been a lot of recent data compliance checks being carried out within Google’s Merchant Centre ,so it comes as no surprise that rules on images are being enforced more rigorously. Continue reading

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