Category Archives: E-Commerce

Selling online successfully

Google Advert Disapprovals

This week Google released an article summarising their continued battle with fraudulent and misleading advertising. They now have a ‘global team of 1,000+ people dedicated’ to this and last year alone saw them disable ‘more than 180 million ads’ for violating policies. Continue reading

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Page Speed Load Time

One of the less well understood errors within Google Shopping is a product disapproval caused by an “access problem”

Where an error is caused by either a bad or broken link or by Google’s bot being unable to get to the link concerned because of a robot blocker, this is reasonably obvious and can be fixed relatively straightforwardly Continue reading

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GTIN Error Warnings

Google are now tightening up on GTINs (EAN or UPC values) within merchants’ product feeds and recognising when they are not associated with the brand specified or are not usable on a global basis. Continue reading

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Cyber Weekend Breaks Spending Records

For the past few years Cyber Weekend has become increasingly popular in the UK, and this year was no exception. In a report from The Guardians money pages they have stated ‘Online sales on Black Friday hit £1.1bn, up 36% … Continue reading

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Mobile Search Out Performs Desktop

Over the past year Merchants using Google Shopping will have noticed their stricter rules on all things mobile. This is for good reason. In a recent communication from Google they stated that mobile shopping related searches had ‘surpassed desktop, signalling … Continue reading

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Bing Shopping – Our View

As we have now added a number of new accounts to Bing Shopping since the UK launch last month we thought we’d put together a summary of what we have seen and experienced so far. Continue reading

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Christmas Ecommerce Guide 2015

It’s that time of year again! The Christmas season is fast approaching and it’s time to start thinking of your Christmas Ecommerce campaign.
As last year, we have created a guide providing you with vital information that can help you maximise visibility of your website and enhance your sales during the peak season. Continue reading

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Feed Manager Error Reports Update 1

You may have seen that the errors displayed in our daily reports increased over the last few days, specifically overlong title and description warnings.

These errors are not new to your accounts but these types of error have recently been added into our reports to ensure that clients see all the data quality issues that we can see on importing source data files. Continue reading

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Bing Shopping Campaigns Now Live in UK

Bing announced on Monday 12.10.15 that Bing Shopping Campaigns are now available in the UK. While Bing Product Ads have been available in the USA for some time we have been waiting for them to become live internationally. That day has now come. Continue reading

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Feed Manager Product Image Resizing

Since Google’s September updates we are seeing more automatic disapprovals of products which have non compliant image sizes. This is taken from Google’s published guidance on image sizes more “Submit the largest, highest resolution full-size image that you have for the … Continue reading

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