Category Archives: Internet Marketing

Information and advice about using the Internet to promote your business in areas that you might not have considered before.

Google’s New Advertising Policies

This month will see the new Google Advertising Policies come into effect. Continue reading

Posted in E-Commerce, Internet Marketing, Marketing | Tagged , , , , , | Leave a comment

Google Shopping Promotions

We saw yet another Shopping feature emerge from Google earlier this week. This is not yet available for all merchants as accounts have to be pre-vetted by Google before they are eligible. Continue reading

Posted in E-Commerce, Internet Marketing | Tagged , , , , | Comments Off

29 Days And Counting

We have written a few times over the last few months informing and reminding clients of the retirement of regular PLA campaigns and the introduction of Google Shopping Campaigns. Continue reading

Posted in E-Commerce, Internet Marketing, Marketing | Tagged , , , , , , , | Comments Off

Google Shopping Making a Change to Product Ratings

From now onwards shoppers using Google in the United States will start to see product ratings on product listing ads with the addition of seller review stars. Continue reading

Posted in E-Commerce, Internet Marketing, Marketing | Tagged , , , , , , | Comments Off

Christmas prep… in July?

As online retailers, now is the time to start planning. We’re not saying to start promoting your goods now, but we are saying to prepare your Christmas strategy. Continue reading

Posted in E-Commerce, Internet Marketing, Pay-per-click Advertising | Tagged , , , , , , , , , | Comments Off

Google Shopping Campaigns – Update #4

You may already have received notification via email that there are now only 6 weeks to go until Google retire their regular Product Listing Advert campaigns. Continue reading

Posted in E-Commerce, Internet Marketing, Pay-per-click Advertising | Tagged , , , , , | Comments Off

Another Channel Opportunity – PriceSpy Ireland

The Swedish run price comparison site PriceSpy has now launched a new site in the Republic of Ireland. Continue reading

Posted in E-Commerce, Internet Marketing, Marketing | Tagged , , , , | Comments Off

Multi Channel Conversion Paths

How to view and understand multi channel conversion paths in Google Analytics Continue reading

Posted in E-Commerce, Internet Marketing, Pay-per-click Advertising | Tagged , , , , | Comments Off

Use of Negative Keywords

Google has communicated out to merchants this week, revealing a new guide for keywords (‘Keywords to the Wise’) to ensure they’re being used to the best of their ability. Continue reading

Posted in E-Commerce, Internet Marketing, Marketing | Tagged , , , , , , , | Comments Off

Google Shopping Campaigns – Update #2

Google have now released another communication informing customers that they have introduced a new option to help the upgrade ‘if you would like to base the Shopping Campaign on a regular PLA campaign’. Continue reading

Posted in E-Commerce, Internet Marketing, Marketing, Pay-per-click Advertising | Tagged , , , , , , , | Comments Off