Category Archives: Internet Marketing

Information and advice about using the Internet to promote your business in areas that you might not have considered before.

New Channel Opportunity – Solute Ad Network

We are pleased to announce a new channel opportunity with Solute Ad Network.

Solute Ad Network states that it is ‘one of Germany‘s most successful price comparison websites’. ‘The Solute Ad Network is made up of websites and technology which have partnered with Solute in order to monetize their content. We are offering placement on multiple premium channels in the following methods:’ Continue reading

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Google PLA Ranking – ‘Top’ and ‘Best’ products

Google have now launched their test that results in PLAs being ranked when customer’s google searches include the words ‘Top’ or ‘Best. The ranking works by products being selected by their user rating on Google. From there these ‘top’ products … Continue reading

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Fruugo GTIN Requirement

Following on from the announcement of Googles GTIN requirement taking place on the 16th of May we have now had notification of Fruugos requirement. From April 29th Fruugo will require ALL retailers to supply GTINs (EANs and UPCs) for all … Continue reading

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Google Colour Policy – Change to ‘Multi’

Google have now implemented its stricter policy on colour names in February 2016. “Multi“, “Multi Colour“, “Multi-Colour“ and other similar variants are not a permitted value for a colour, and will now trigger warnings in your Google Merchant Centre account. Continue reading

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Item Requires A GTIN

From this month (mid February 2016), merchants will see a new warning error in their Google Merchant Centres, namely “item requires a gtin”. At this time, these are just warnings However, by the 16th May 2016 all merchants must supply … Continue reading

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Google Advert Disapprovals

This week Google released an article summarising their continued battle with fraudulent and misleading advertising. They now have a ‘global team of 1,000+ people dedicated’ to this and last year alone saw them disable ‘more than 180 million ads’ for violating policies. Continue reading

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Bing Shopping – Our View

As we have now added a number of new accounts to Bing Shopping since the UK launch last month we thought we’d put together a summary of what we have seen and experienced so far. Continue reading

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Christmas Ecommerce Guide 2015

It’s that time of year again! The Christmas season is fast approaching and it’s time to start thinking of your Christmas Ecommerce campaign.
As last year, we have created a guide providing you with vital information that can help you maximise visibility of your website and enhance your sales during the peak season. Continue reading

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Feed Manager Error Reports Update 1

You may have seen that the errors displayed in our daily reports increased over the last few days, specifically overlong title and description warnings.

These errors are not new to your accounts but these types of error have recently been added into our reports to ensure that clients see all the data quality issues that we can see on importing source data files. Continue reading

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Bing Shopping Campaigns Now Live in UK

Bing announced on Monday 12.10.15 that Bing Shopping Campaigns are now available in the UK. While Bing Product Ads have been available in the USA for some time we have been waiting for them to become live internationally. That day has now come. Continue reading

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