Category Archives: Internet Marketing

Information and advice about using the Internet to promote your business in areas that you might not have considered before.

Christmas Ecommerce Guide 2014

It’s that time of year again! The Christmas season is fast approaching and it’s time to start thinking of your Christmas Ecommerce campaign. Continue reading

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Future Google Shopping Export Changes Published

As stated in past blogs, Google are updating their product/export feed specifications for September 30 2014. These changes are all now live in Feed Manager and ready to be used with Merchant data. Continue reading

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Google’s New Advertising Policies

This month will see the new Google Advertising Policies come into effect. Continue reading

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Google Shopping Promotions

We saw yet another Shopping feature emerge from Google earlier this week. This is not yet available for all merchants as accounts have to be pre-vetted by Google before they are eligible. Continue reading

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29 Days And Counting

We have written a few times over the last few months informing and reminding clients of the retirement of regular PLA campaigns and the introduction of Google Shopping Campaigns. Continue reading

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Google Shopping Making a Change to Product Ratings

From now onwards shoppers using Google in the United States will start to see product ratings on product listing ads with the addition of seller review stars. Continue reading

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Christmas prep… in July?

As online retailers, now is the time to start planning. We’re not saying to start promoting your goods now, but we are saying to prepare your Christmas strategy. Continue reading

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Google Shopping Campaigns – Update #4

You may already have received notification via email that there are now only 6 weeks to go until Google retire their regular Product Listing Advert campaigns. Continue reading

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Another Channel Opportunity – PriceSpy Ireland

The Swedish run price comparison site PriceSpy has now launched a new site in the Republic of Ireland. Continue reading

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Multi Channel Conversion Paths

How to view and understand multi channel conversion paths in Google Analytics Continue reading

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