Category Archives: Internet Marketing

Information and advice about using the Internet to promote your business in areas that you might not have considered before.

Google To Retire Regular PLA Campaigns – Update #1

Last week we wrote a blog informing merchants that Google will be retiring PLA Campaigns.We have now had more of an opportunity to consider what this means for merchants and our advice is not to switch at this point of time. Continue reading

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Google Consumer Ratings Annotations

Google have published a communication to announce that they will be rolling out consumer rating annotations which are added onto product search ads. Continue reading

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Collect Free Google Seller Ratings Using Shopzilla

Shopzilla has recently sent through a communication reminding customers that Google are now collecting information from them in respect of product reviews. Continue reading

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Selling on Tesco Marketplace

E-commerce merchants may be interested in exploring whether Tesco Marketplace is a channel that is of interest Continue reading

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Cyber Monday/ Mega Monday

Cyber Monday (otherwise known as Mega Monday in the UK) shall take place on Monday December 2nd. This is typically a major day for online selling in the US, and follows Black Friday, a holiday in the US with corresponding heavy footfall offline, and online shortly after the break. Continue reading

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Nextag Christmas Rate Card Change

Nextag have just announced that on the 11th of November, through to January 12 2014, costs per click shall increase by 15% for the holiday season for all categories. Continue reading

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Ratecard Changes on the eBay Commerce Network

eBay Commerce Network (formerly Shopping.com) have announced that on 1st of November 2013 they will be changing their Cost per Click (CPC) pricing. Continue reading

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Recent Updates to Google+

Google have sent out a communication informing users that they are updating their ‘Google terms of service’ on November 11th 2013.

Ultimately, the difference in the new service means that your name, comments, +1’s and photo can show up in advertisements or searches for the brand/ business. Continue reading

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Media and Software Products – Changes in Google Shopping Requirements

Google has now tightened up product listing requirements in terms of the additional attributes that must be included within feeds for certain verticals Continue reading

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Christmas Ecommerce Guide

For most merchants, Christmas and January sale shopping is the busiest and most profitable period in the calendar year. In the world of online products, how and where people buy has changed significantly over 2013. Continue reading

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