Category Archives: Internet Marketing

Information and advice about using the Internet to promote your business in areas that you might not have considered before.

Google Shopping Campaigns – Update #4

You may already have received notification via email that there are now only 6 weeks to go until Google retire their regular Product Listing Advert campaigns. Continue reading

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Another Channel Opportunity – PriceSpy Ireland

The Swedish run price comparison site PriceSpy has now launched a new site in the Republic of Ireland. Continue reading

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Multi Channel Conversion Paths

How to view and understand multi channel conversion paths in Google Analytics Continue reading

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Use of Negative Keywords

Google has communicated out to merchants this week, revealing a new guide for keywords (‘Keywords to the Wise’) to ensure they’re being used to the best of their ability. Continue reading

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Google Shopping Campaigns – Update #2

Google have now released another communication informing customers that they have introduced a new option to help the upgrade ‘if you would like to base the Shopping Campaign on a regular PLA campaign’. Continue reading

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Google To Retire Regular PLA Campaigns – Update #1

Last week we wrote a blog informing merchants that Google will be retiring PLA Campaigns.We have now had more of an opportunity to consider what this means for merchants and our advice is not to switch at this point of time. Continue reading

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Google Consumer Ratings Annotations

Google have published a communication to announce that they will be rolling out consumer rating annotations which are added onto product search ads. Continue reading

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Collect Free Google Seller Ratings Using Shopzilla

Shopzilla has recently sent through a communication reminding customers that Google are now collecting information from them in respect of product reviews. Continue reading

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Selling on Tesco Marketplace

E-commerce merchants may be interested in exploring whether Tesco Marketplace is a channel that is of interest Continue reading

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Cyber Monday/ Mega Monday

Cyber Monday (otherwise known as Mega Monday in the UK) shall take place on Monday December 2nd. This is typically a major day for online selling in the US, and follows Black Friday, a holiday in the US with corresponding heavy footfall offline, and online shortly after the break. Continue reading

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