Tag Archives: E-Commerce

29 Days And Counting

We have written a few times over the last few months informing and reminding clients of the retirement of regular PLA campaigns and the introduction of Google Shopping Campaigns. Continue reading

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Google Shopping Making a Change to Product Ratings

From now onwards shoppers using Google in the United States will start to see product ratings on product listing ads with the addition of seller review stars. Continue reading

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Christmas prep… in July?

As online retailers, now is the time to start planning. We’re not saying to start promoting your goods now, but we are saying to prepare your Christmas strategy. Continue reading

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Google Shopping Campaigns – Update #4

You may already have received notification via email that there are now only 6 weeks to go until Google retire their regular Product Listing Advert campaigns. Continue reading

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The Importance of Barcodes

An EAN (European Article Code but now known as International Article Number) is a 13 digit barcode which are used worldwide for marking products Continue reading

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Another Channel Opportunity – PriceSpy Ireland

The Swedish run price comparison site PriceSpy has now launched a new site in the Republic of Ireland. Continue reading

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Updated Google product feed specifications

Google has released another announcement on more changes to feed requirements for Google Shopping. Continue reading

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Product Ranking and Relevance

We are often asked about product ranking and the factors that determine whether Google shows product for PLA and/or Shopping. Continue reading

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Account Security

Last week one of our clients’ Google accounts was hacked, using their access ID and password combination which resulted in a new (fraudulent) campaign being set up. Continue reading

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Google’s Recent Non Family Safe Policy Email

Early last week a number of our clients received emails from Google stating that a change is shortly to happen in terms of their current Non Family Safe policies Continue reading

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