Tag Archives: E-Commerce

Google Shopping Campaigns – Update #5

Google released last week a final reminder that merchants need to upgrade their regular Product Listing Ads (PLA) campaigns to Shopping campaigns by August 31st, 2014. Continue reading

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Google Shopping Promotions

We saw yet another Shopping feature emerge from Google earlier this week. This is not yet available for all merchants as accounts have to be pre-vetted by Google before they are eligible. Continue reading

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29 Days And Counting

We have written a few times over the last few months informing and reminding clients of the retirement of regular PLA campaigns and the introduction of Google Shopping Campaigns. Continue reading

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Google Shopping Making a Change to Product Ratings

From now onwards shoppers using Google in the United States will start to see product ratings on product listing ads with the addition of seller review stars. Continue reading

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Christmas prep… in July?

As online retailers, now is the time to start planning. We’re not saying to start promoting your goods now, but we are saying to prepare your Christmas strategy. Continue reading

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Google Shopping Campaigns – Update #4

You may already have received notification via email that there are now only 6 weeks to go until Google retire their regular Product Listing Advert campaigns. Continue reading

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The Importance of Barcodes

An EAN (European Article Code but now known as International Article Number) is a 13 digit barcode which are used worldwide for marking products Continue reading

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Another Channel Opportunity – PriceSpy Ireland

The Swedish run price comparison site PriceSpy has now launched a new site in the Republic of Ireland. Continue reading

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Updated Google product feed specifications

Google has released another announcement on more changes to feed requirements for Google Shopping. Continue reading

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Product Ranking and Relevance

We are often asked about product ranking and the factors that determine whether Google shows product for PLA and/or Shopping. Continue reading

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