Tag Archives: feed manager

Christmas prep… in July?

As online retailers, now is the time to start planning. We’re not saying to start promoting your goods now, but we are saying to prepare your Christmas strategy. Continue reading

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Google Shopping Campaigns – Update #4

You may already have received notification via email that there are now only 6 weeks to go until Google retire their regular Product Listing Advert campaigns. Continue reading

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The Importance of Barcodes

An EAN (European Article Code but now known as International Article Number) is a 13 digit barcode which are used worldwide for marking products Continue reading

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Another Channel Opportunity – PriceSpy Ireland

The Swedish run price comparison site PriceSpy has now launched a new site in the Republic of Ireland. Continue reading

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Updated Google product feed specifications

Google has released another announcement on more changes to feed requirements for Google Shopping. Continue reading

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Product Ranking and Relevance

We are often asked about product ranking and the factors that determine whether Google shows product for PLA and/or Shopping. Continue reading

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Account Security

Last week one of our clients’ Google accounts was hacked, using their access ID and password combination which resulted in a new (fraudulent) campaign being set up. Continue reading

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Google Shopping Campaigns – Update #3

At this stage we are still considering the appropriate course of action to recommend to merchants and/or their agencies. Continue reading

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Product Image Quality Checks are Getting Tougher

There have been a lot of recent data compliance checks being carried out within Google’s Merchant Centre ,so it comes as no surprise that rules on images are being enforced more rigorously. Continue reading

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Use of Negative Keywords

Google has communicated out to merchants this week, revealing a new guide for keywords (‘Keywords to the Wise’) to ensure they’re being used to the best of their ability. Continue reading

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