Tag Archives: Internet Marketing

Christmas Ecommerce Guide 2014

It’s that time of year again! The Christmas season is fast approaching and it’s time to start thinking of your Christmas Ecommerce campaign. Continue reading

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Extension of Product Advertising into Google Search Partner Networks

Google recently launched AdSense for Shopping which is a new feature allowing merchants to use Product Listing Adverts across Google’s search partner network. Continue reading

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Google Shopping Campaigns – Update #5

Google released last week a final reminder that merchants need to upgrade their regular Product Listing Ads (PLA) campaigns to Shopping campaigns by August 31st, 2014. Continue reading

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29 Days And Counting

We have written a few times over the last few months informing and reminding clients of the retirement of regular PLA campaigns and the introduction of Google Shopping Campaigns. Continue reading

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Christmas prep… in July?

As online retailers, now is the time to start planning. We’re not saying to start promoting your goods now, but we are saying to prepare your Christmas strategy. Continue reading

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Nextag Christmas Rate Card Change

Nextag have just announced that on the 11th of November, through to January 12 2014, costs per click shall increase by 15% for the holiday season for all categories. Continue reading

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Top 7 Reasons People Don’t Buy From Websites

As a follow up to the Feed Manager Christmas Ecommerce Guide we wanted to summarise our views on why consumers don’t buy from websites. Often merchants can spend a lot of time on increasing the amount of visitors they receive, rather than the conversion rates from their visitors. This article discusses the top 7 reasons which people dont buy from websites. Continue reading

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Christmas Ecommerce Guide

For most merchants, Christmas and January sale shopping is the busiest and most profitable period in the calendar year. In the world of online products, how and where people buy has changed significantly over 2013. Continue reading

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Google Shopping Product Page Crawl Requirements

Google have now announced that starting on 17 September 2013, if they cannot crawl the landing page of a product it will no longer show this item in Google Shopping results. What this means for merchants. Continue reading

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Upcoming Changes to the ‘adwords_publish’ Attribute in Google Shopping

On September 2nd 2013 Google Shopping will retire the attribute ‘adwords_publish’ and replace it with ‘excluded_destination’. The change means that all products that you don’t want to pay to advertise on Google Shopping or in Product Listing Adverts you post within your feed using a value in the excluded_destination attribute. Continue reading

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