Tag Archives: Internet Marketing

Upcoming Changes to the ‘adwords_publish’ Attribute in Google Shopping

Posted on June 11, 2013 by Ceri Keely

On September 2nd 2013 Google Shopping will retire the attribute ‘adwords_publish’ and replace it with ‘excluded_destination’. The change means that all products that you don’t want to pay to advertise on Google Shopping or in Product Listing Adverts you post within your feed using a value in the excluded_destination attribute. Continue reading →

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E-Commerce and High Street Sales, What’s Changing?

Posted on January 26, 2012 by rwood

Insights into e-commerce trends for 2011 and potential changes in 2012. More… Continue reading →

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Social Media: An Effective Form of Marketing for E-Commerce?

Posted on January 24, 2012 by rwood

Can businesses turn social media into an effective marketing tool for e-commerce? More.. Continue reading →

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Amazon Product Listings – Potential Problems

Posted on October 7, 2011 by rwood

What is an ASIN and what does it mean for a potential product listing with Amazon? An overview of typical issues Continue reading →

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Google Shopping Feed Disapproved Products

Posted on September 29, 2011 by rwood

New “Critical Warnings” in Google Products. What do these mean? More Continue reading →

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Personalised Online Advertising

Posted on April 19, 2011 by rwood

Personalised advertising is the latest innovation for websites, who are increasingly able to tailor their adverts to their visitor’s interests in an attempt to provide relevant advertising. Continue reading →

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Social Media – What’s in it for your business?

Posted on February 26, 2011 by rwood

The power of social media as a business tool is becoming more and more undeniable, but how can businesses minimise the effort involved? Continue reading →

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Tablet could be a Magic Pill for Etail

Posted on January 24, 2011 by rwood

2011 is hailed as the year of the Tablet- not just Ipads, but other tablet laptops, which are expected to replace the need for laptops or pcs for many people. How can this opportunity be maximized for the online sector? Continue reading →

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A Flash of Etail Brilliance?

Posted on January 20, 2011 by rwood

Flash Sales are an exciting way of keeping customers engaged and are gaining popularity in the UK – hailed as the next generation of e-commerce. Flash Sale Websites involve a limited quantity of product is sold for a limited period of time, and create hype and excitement around a brand or site. How can the latest technology be implemented to maximize the potential of flash sales? Continue reading →

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Ethical decisions key factor in consumer choices

Posted on December 9, 2010 by rwood

I saw that a recent survey’showed that despite the economic downturn, consumers are not deterred from making more green – conscious choices when shopping. Shoppercentric conducted the survey which revealed that customers are more aware than ever of the source … Continue reading →

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