How a new feature in Google will dramatically increase your e-commerce website exposure – overnight, and with no additional AdWords costs.
Are you getting enough cost-effective online sales from your ecommerce store and Google AdWords? Or are you missing out on additional exposure and sales from your product advertising in the Search results pages?
Google Product Extensions (Plus Box) is now fully available in the UK as well as the USA, offering a powerful new feature in Google AdWords which can dramatically increase your e-commerce website exposure overnight
More visitors, more sales, lower advertising costs, and increased profit
If you own an ecommerce store selling retail products using Google AdWords, you want to maximise your opportunities of being seen when people look for you on Google.
You also want to increase the likelihood of people clicking through on your ads, and buying your products when they do.
Google Product Extensions enables you to display your product images, descriptions and pricing information directly within your AdWords ads themselves in the Sponsored Links section of results pages.
Enhanced Product Advertising using Google Product Extensions
The Plus Box turns your current text-only based AdWords ads into a selection of compelling image-based ads displaying much more detail and pricing information, taken in real-time directly from your product catalogue.
What is the Plus Box?
Immediately underneath your usual text-based ad, a searcher sees a small plus sign, which when clicked, expands to show full details of your top related products, including your images, description and pricing.
Interested Google users can see full details of your products, without you incurring a click charge, and preselect the items they are interested in to view in full detail, without losing time exploring your website and then leaving before making a purchase or enquiry.
When the Plus sign is clicked a series of product images appear as in the examples below. A click on a product image goes directly to the product on your website. You do not pay any click costs for the advert extension.
Your adverts stand out hugely on the page, increasing clickthrough rates and your Quality Score, lowering your Cost per Click, and increasing the chances of conversion
How do you make the Plus Box work?
You, your advertising agency, or us just need to link your AdWords account to an existing or new Google Merchant Centre account.
Feed Manager then ensures that your product listings are verified, accurate and kept up-to-date. We also provide a mechanism for you to control which products are shown for each Adwords advert.
Using Product Extensions and Feed Manager gives you all this:
- Stronger image-based ads to supplement your usual text ads
- More strongly product-focused ads
- More products listed from your website on the results page, both from AdWords Sponsored Links, and from Product Search Results
- More targeted visitors
- Higher Brand visibility
- Stronger clickthrough rate
- Better Quality Score
- Enhanced visitor experience
- Increased chances of conversions to sales and enquiries
For more information on what you need to make Product Extensions work and how use of Feed Manager can generate more clicks from Google PPC and from Google Products search in general, please get in touch. We are always happy to assist any users of Google Products, so if you can’t understand why you can’t get your products listed, or Google Product Extensions to work, give us a call.
