Listing your products on Google Products can bring a significant volume of traffic and new sales to your online store and this will only grow as Google makes their Product listings a more important part of their service.
Even more importantly at this point in time, clicks are free from Google Shopping, so bring in more volume from this source is a great way of generating extra sales with no additional cost.
However, as Google are increasing the visibility of product display within search results, they are applying increasingly strict policies about the quality of data required in your feed.
Feed Manager ensures that your Google feed is of the best possible quality and conforms to all Googles requirements.
Here are a few examples of how Feed Manager has helped some of our customers
New to Google Products
This customer started listing on Google Products using the Feed Manager system. Daily visits, growing steadily from a standing start, shows how Google values consistent, accurate listings.
Improving your click-through rate
This large E-tailer was submitting 60,000 products with a very poor click-through rate. Processing his data through Feed Manager to produce accurate submissions has increased the click-through rate to the site by 500% in the first month.
The Long View
This fast-growing E-tailer in an extemely competitive market place started using Feed Manager in December 2008. Daily visits have increased consistently in 2010 compared to 2009 even with increasing competition in this sector.
Is everything still OK?
This large E-tailer, with around 5,000 products, didn’t notice a technical fault which stopped their product submissions so had no traffic for several weeks, with a significant loss of revenue. The Feed Manager service ensures that all your product listings are checked and verified every day to ensure you don’t miss out on business.
Are you updating Google every day?
This store was submitting their product feed to Google but was not updating their listing on a regular basis. Moving to Feed Manager at the end of June 2010, with guaranteed daily updates submitted to Google, has increased daily visits 300%.
HELP – Google have turned me off!
Google are increasingly penalising low quality listings and disapproving feeds that breach their listing policies. This store was disapproved by Google for several months on quality and editorial grounds. Using Feed Manager to clean their data and submit a new product feed, we were able to restore their listing within 24 hours and daily visits are now climbing steadily back to their original position.
