As a Search Agency you want to provide your clients with the best possible tools to gain the most from their product marketing.
Acting for your clients within paid search is more complex than ever before with the growth of Google Shopping and the importance of the Merchant Centre in supporting live product advertising within Google.
Paid Search Agencies are now required to do the following as a matter of necessity on behalf of all their clients. Access to enter and adjust all of the following are key:
- Optimising products for submission to ensure improved relevancy for keywords and position
- Creating custom labels to apply to individual and/or collections of products
- Including promotional IDs for products
- Ensuring products contain the necessary information within the submission for use with Shopping Ads and/or any other channel requirements
- Validating mandatory data that channels need for products to be listed at all
There are also a number of other PPC channels and other product listing opportunities that you might want to expand your clients’ activities into and we can help you do that.
As long as we process a product feed through Feed Manager, you will be able to access, program and review your client’s products to enable a better return for them.
If you need any help with advanced techniques to get more out of any campaigns already under way, we’ll be glad to help.
To find out more contact us today.