Bing announced on Monday 12.10.15 that Bing Shopping Campaigns are now available in the UK.
While Bing Product Ads have been available in the USA for some time we have been waiting for them to become live internationally. That day has now come.
Bing have reflected the transition Google made from Product ads to Shopping Campaigns with their system working in much the same way.
We shall be running Bing Shopping Campaigns as a standard pay per click channel from this month.
Clients on Google Shopping are invited to consider this as another marketing opportunity. Although Bing and Yahoo traffic is only c 10% of the total UK search volumes, it is not to be overlooked, and is expected to perform (from a return on investment perspective) in a consistent way to your existing shopping ad performance.
If you are interested in submitting a feed into Bing and increasing visibility across your products from that source, please contact us for more information on 0800 033 6090 or read Bing Shopping Feed.