Category Archives: Marketing

Customer Web Friendly Experience

Posted on November 10, 2016 by rwood

I have written about this before, but as “Black Friday” and the festive buying season approaches, it is worth reminding everyone of the need to make the customer experience on your site really simple and intuitive. Google recently published some … Continue reading →

The Importance of making your e-commerce site mobile friendly

Posted on October 26, 2016 by rwood

We’ve covered this topic before, but as we move into the peak buying season of the year for most e-retailers, it’s well worth doing again. According to an article published recently by Google , 82% of smartphone users say they … Continue reading →

Posted in E-Commerce, Internet Marketing, Marketing | Tagged feed manager, mobile browsing, mobile product listing ads, product feeds, product listings, smartphone browsing | Comments Off

Kelkoo Acquires Leguide – Potential Listing Impact

Posted on October 21, 2016 by rwood

Clients should be aware that Kelkoo has now acquired LeGuide group, the European Shopping Group comprising of LeGuide, Ciao and Dooyoo. As a result the consolidated group becomes the only ecommerce platform with presence in 20 countries worldwide, soon to … Continue reading →

Posted in E-Commerce, Marketing | Tagged E-Commerce, feed manager, kelkoo, leguide feed, product feeds, product listings | Comments Off

New Marketplace for DIY and Gardening Products

Posted on October 20, 2016 by rwood

As we approach the key selling period of the year, and particularly if you are a client selling DIY and gardening equipment, you may be interested in expanding your product reach by listing on manomano. Previously monchelle fr., manomano has … Continue reading →

Posted in E-Commerce, Internet Marketing, Marketing | Tagged feed manager, Internet Marketing, mano mano, product feeds, product listings | Comments Off

Small Image Errors

Posted on August 8, 2016 by rwood

We are pleased to confirm that our new image size compliance tests for Google minimum sizes are now complete and are working across client accounts. As you may remember in our earlier post we warned that from September 1st Google … Continue reading →

Posted in E-Commerce, Internet Marketing, Marketing, Pay-per-click Advertising | Comments Off

New Channel Opportunity – Solute Ad Network

Posted on April 26, 2016 by rwood

We are pleased to announce a new channel opportunity with Solute Ad Network.

Solute Ad Network states that it is ‘one of Germany‘s most successful price comparison websites’. ‘The Solute Ad Network is made up of websites and technology which have partnered with Solute in order to monetize their content. We are offering placement on multiple premium channels in the following methods:’ Continue reading →

Posted in E-Commerce, Internet Marketing, Marketing | Tagged data feeds, E-Commerce, feed manager, feedmanager, Internet Marketing, shopping comparison websites, solute ad network | Comments Off

Google PLA Ranking – ‘Top’ and ‘Best’ products

Posted on March 18, 2016 by rwood

Google have now launched their test that results in PLAs being ranked when customer’s google searches include the words ‘Top’ or ‘Best. The ranking works by products being selected by their user rating on Google. From there these ‘top’ products … Continue reading →

Posted in E-Commerce, Internet Marketing, Marketing, Pay-per-click Advertising | Tagged E-Commerce, feed manager, feedmanager, google merchant centre, product feeds, product listing ads, product listings, search marketing, web marketing | Comments Off

Fruugo GTIN Requirement

Posted on March 9, 2016 by rwood

Following on from the announcement of Googles GTIN requirement taking place on the 16th of May we have now had notification of Fruugos requirement. From April 29th Fruugo will require ALL retailers to supply GTINs (EANs and UPCs) for all … Continue reading →

Posted in E-Commerce, Internet Marketing, Marketing | Tagged data feeds, E-Commerce, feed manager, feedmanager, fruugo, GTIN, product listings | Comments Off

Google Condition Suspension Warnings

Posted on March 3, 2016 by rwood

We have now seen the first suspension warning for incorrect condition – in other words a difference between the value submitted on a product submission and that stated on the merchant website. Your source feed needs to state the correct … Continue reading →

Posted in E-Commerce, Marketing | Tagged data feeds, E-Commerce, feed manager, feedmanager, google merchant centre, google products, google shopping feed | Comments Off

Google Colour Policy – Change to ‘Multi’

Posted on February 25, 2016 by rwood

Google have now implemented its stricter policy on colour names in February 2016. “Multi“, “Multi Colour“, “Multi-Colour“ and other similar variants are not a permitted value for a colour, and will now trigger warnings in your Google Merchant Centre account. Continue reading →