Category Archives: Marketing

Mobile Search Out Performs Desktop

Over the past year Merchants using Google Shopping will have noticed their stricter rules on all things mobile. This is for good reason. In a recent communication from Google they stated that mobile shopping related searches had ‘surpassed desktop, signalling … Continue reading

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Christmas Ecommerce Guide 2015

It’s that time of year again! The Christmas season is fast approaching and it’s time to start thinking of your Christmas Ecommerce campaign.
As last year, we have created a guide providing you with vital information that can help you maximise visibility of your website and enhance your sales during the peak season. Continue reading

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Bing Shopping Campaigns Now Live in UK

Bing announced on Monday 12.10.15 that Bing Shopping Campaigns are now available in the UK. While Bing Product Ads have been available in the USA for some time we have been waiting for them to become live internationally. That day has now come. Continue reading

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Google Retires Promotional Text For Shopping Campaigns

As some of you may already be aware Google emailed merchants yesterday informing them that they are retiring promotional text for shopping campaigns. Continue reading

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Amazon Product Ads Discontinued

Yesterday afternoon (11.08.2015), the closure of this service globally was announced in current Amazon Product Ad accounts.
We reproduce below the content of the announcement on the page published by Amazon as published as a link in client accounts. Continue reading

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Google Shopping Change – September 2015 Update #1

You may be aware that Google has recently published its revised feed policy which applies from 15 September 2015 Continue reading

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Pricegrabber Acquired by Connexity

This month it was announced that Connexity has acquired Pricegrabber.
Pricegrabber and Connexity are similar as they operate ‘a CPC marketplace for retailers across North America and the UK.’ Continue reading

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More about Microdata on Google

We published a blog in April discussing the new microdata warnings appearing within Google Merchant Centre accounts.
Google have now uploaded more information about Microdata to their help centre. Continue reading

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Facebook Product Ads

During the past week Facebook has issued a release of their Product Advert solution. As with Google Shopping and Amazon Product Ads, Facebook Product Ads allow business to promote products across all devices that their audience use to access Facebook. Continue reading

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Test My Feed is now available

Test My Feed identifies key problems in your product files helping you solve listing problems before they happen. Continue reading

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