Category Archives: Pay-per-click Advertising

Tips and tricks on how to make your Pay-per-click advertising work effectively for you.

CSS to benefit from Google shopping changes?

Posted on October 17, 2017 by rwood

Merchants have been asking me about the potential impact of the EU ruling on Google’s position in its own results and more specifically the requirement to open them up to other Comparison Shopping Services (CSS) such as Kelkoo and Connexity. … Continue reading →

Posted in E-Commerce, Internet Marketing, Pay-per-click Advertising | Tagged comparison shopping services, E-Commerce, feed manager, google shopping, shopping comparison websites | Comments Off

More Brands Now Mandatory for GTIN on Google Shopping

Posted on September 4, 2017 by rwood

Google is constantly changing the status of several “This Brand requires a GTIN” messages from warnings (amber) to outright disapprovals (red). You may notice an increase in your daily error reports from us as a result of these. Whenever this … Continue reading →

Posted in E-Commerce, Pay-per-click Advertising | Tagged brand requires a gtin, E-Commerce, feed manager, google shopping feed, product feeds | Comments Off

Clothing & Accessories Product Attributes

Posted on April 19, 2017 by rwood

As our clients will be aware Feed Manager has data quality and compliance at the heart of everything we do. We have always encouraged clients to investigate and cleanse records which we know will be unsuitable or be disapproved from … Continue reading →

Posted in E-Commerce, Internet Marketing, Pay-per-click Advertising | Tagged feed manager, feedmanager, google shopping feed, product feeds, product listings | Comments Off

Customer Web Friendly Experience

Posted on November 10, 2016 by rwood

I have written about this before, but as “Black Friday” and the festive buying season approaches, it is worth reminding everyone of the need to make the customer experience on your site really simple and intuitive. Google recently published some … Continue reading →

Posted in E-Commerce, Internet Marketing, Marketing, Pay-per-click Advertising | Tagged E-Commerce, good customer website experience, search marketing, web marketing | Comments Off

Small Image Errors

Posted on August 8, 2016 by rwood

We are pleased to confirm that our new image size compliance tests for Google minimum sizes are now complete and are working across client accounts. As you may remember in our earlier post we warned that from September 1st Google … Continue reading →

Posted in E-Commerce, Internet Marketing, Marketing, Pay-per-click Advertising | Comments Off

Google Small Image Warning

Posted on June 22, 2016 by rwood

Merchants need to be aware of a new warning within Google Merchant centres for small images.

From September 1st specific images will need to have a minimum size in order to be loaded or products will become disapproved on Google. Continue reading →

Posted in E-Commerce, Pay-per-click Advertising | Tagged data feeds, E-Commerce, feed manager, feedmanager, google merchant centre, google products, google shopping feed | Comments Off

Import Error Reports

Posted on June 7, 2016 by rwood

From this week, we are updating the way that we report errors back to you on your source product feeds. All errors that we can fix for you are being removed from what we report, leaving you only with the … Continue reading →

Posted in E-Commerce, Internet Marketing, Pay-per-click Advertising | Comments Off

Google PLA Ranking – ‘Top’ and ‘Best’ products

Posted on March 18, 2016 by rwood

Google have now launched their test that results in PLAs being ranked when customer’s google searches include the words ‘Top’ or ‘Best. The ranking works by products being selected by their user rating on Google. From there these ‘top’ products … Continue reading →

Posted in E-Commerce, Internet Marketing, Marketing, Pay-per-click Advertising | Tagged E-Commerce, feed manager, feedmanager, google merchant centre, product feeds, product listing ads, product listings, search marketing, web marketing | Comments Off

Item Requires A GTIN

Posted on February 17, 2016 by rwood

From this month (mid February 2016), merchants will see a new warning error in their Google Merchant Centres, namely “item requires a gtin”. At this time, these are just warnings However, by the 16th May 2016 all merchants must supply … Continue reading →

Posted in E-Commerce, Internet Marketing, Pay-per-click Advertising | Tagged feed manager, google merchant centre, google products, google shopping feed, product feeds, product listings | Comments Off

Image Resizing Update

Posted on February 4, 2016 by rwood

As the number of channels active on Feed Manager is growing, with a number of new marketplaces to follow later this month, we are now seeing increasing problems created by clients’ images failing to meet their chosen channels’ minimum image sizes. Continue reading →

Posted in Pay-per-click Advertising | Comments Off