Category Archives: Pay-per-click Advertising

Tips and tricks on how to make your Pay-per-click advertising work effectively for you.

CSS to benefit from Google shopping changes?

Merchants have been asking me about the potential impact of the EU ruling on Google’s position in its own results and more specifically the requirement to open them up to other Comparison Shopping Services (CSS) such as Kelkoo and Connexity. … Continue reading

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More Brands Now Mandatory for GTIN on Google Shopping

Over the last week, Google moved the status of several “This Brand requires a GTIN” warnings from amber to outright disapproval. You may have noticed an increase in your daily error reports from us as a result of this action. … Continue reading

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Clothing & Accessories Product Attributes

As our clients will be aware Feed Manager has data quality and compliance at the heart of everything we do.  We have always encouraged clients to investigate and cleanse records which we know will be unsuitable or be disapproved from … Continue reading

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More Google Shopping Countries

Google has recently announced that its Shopping platform will soon be available in additional countries – such as Ireland and New Zealand – which of course have the advantage of being English speaking. Other countries are part of this Beta … Continue reading

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Cyber Weekend 2016

It’s that time of the year again. Cyber weekend / Black Friday approaches, which always heralds the start of the busiest period of the year for on-line shopping:- i.e. from now until the middle of December. If you are one … Continue reading

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Customer Web Friendly Experience

I have written about this before, but as “Black Friday” and the festive buying season approaches, it is worth reminding everyone of the need to make the customer experience on your site really simple and intuitive. Google recently published some … Continue reading

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Small Image Errors

We are pleased to confirm that our new image size compliance tests for Google minimum sizes are now complete and are working across client accounts. As you may remember in our earlier post we warned that from September 1st Google … Continue reading

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Unlimited One Month Trial from LeGuide

We have received an email from Leguide recently which may well be worth you considering as an extension of your product listings. This email promises one month’s unlimited traffic across the LeGuide properties in the UK, Europe and USA with … Continue reading

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Google Small Image Warning

Merchants need to be aware of a new warning within Google Merchant centres for small images.

From September 1st specific images will need to have a minimum size in order to be loaded or products will become disapproved on Google. Continue reading

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Import Error Reports

From this week, we are updating the way that we report errors back to you on your source product feeds. All errors that we can fix for you are being removed from what we report, leaving you only with the … Continue reading

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