Category Archives: Pay-per-click Advertising

Tips and tricks on how to make your Pay-per-click advertising work effectively for you.

Google Advert Disapprovals

Posted on January 27, 2016 by rwood

This week Google released an article summarising their continued battle with fraudulent and misleading advertising. They now have a ‘global team of 1,000+ people dedicated’ to this and last year alone saw them disable ‘more than 180 million ads’ for violating policies. Continue reading →

Posted in E-Commerce, Internet Marketing, Pay-per-click Advertising | Tagged data feeds, E-Commerce, feed manager, feedmanager, google adwords, google shopping feed | Comments Off

Mobile Search Out Performs Desktop

Posted on December 3, 2015 by rwood

Over the past year Merchants using Google Shopping will have noticed their stricter rules on all things mobile. This is for good reason. In a recent communication from Google they stated that mobile shopping related searches had ‘surpassed desktop, signalling … Continue reading →

Posted in E-Commerce, Marketing, Pay-per-click Advertising | Tagged data feeds, E-Commerce, feed manager, feedmanager, google merchant centre, google products, google shopping feed | Comments Off

Nextag Christmas Rate Card Changes

Posted on November 3, 2015 by rwood

From the 9th of November ’15 – January 11th 2016 they shall increase costs per click by 15% for all catergories and bids. Continue reading →

Posted in Pay-per-click Advertising | Tagged Christmas, E-Commerce, feed manager, feedmanager, nextag, pay per click advertising | Comments Off

Christmas Ecommerce Guide 2015

Posted on November 2, 2015 by rwood

It’s that time of year again! The Christmas season is fast approaching and it’s time to start thinking of your Christmas Ecommerce campaign.
As last year, we have created a guide providing you with vital information that can help you maximise visibility of your website and enhance your sales during the peak season. Continue reading →

Posted in E-Commerce, Internet Marketing, Marketing, Pay-per-click Advertising | Tagged Amazon, Christmas, connexity, cyber monday, data feeds, E-Commerce, feed manager, feedmanager | Comments Off

Understanding EAN (Barcode) Numbering

Posted on October 16, 2015 by rwood

Which of the numbers on this picture is the actual barcode? One of our clients asked us to clarify as our Feed Manager platform was rejecting the values entered because they failed the arithmetic calculations. Firstly, the barcode numbers are … Continue reading →

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Bing Shopping Campaigns Now Live in UK

Posted on October 14, 2015 by rwood

Bing announced on Monday 12.10.15 that Bing Shopping Campaigns are now available in the UK. While Bing Product Ads have been available in the USA for some time we have been waiting for them to become live internationally. That day has now come. Continue reading →

Posted in E-Commerce, Internet Marketing, Marketing, Pay-per-click Advertising | Tagged Bing, Bing shopping campaigns, data feeds, E-Commerce, feed manager, feedmanager, Internet Marketing, Marketing | Comments Off

Product Error Reports

Posted on September 30, 2015 by rwood

We started publishing these reports to our clients from the beginning of September 2015, as a result of the revised Google Shopping requirements for products and categories. Based on feedback, this post will summarise answers to common questions, how we … Continue reading →

Posted in E-Commerce, Internet Marketing, Pay-per-click Advertising | Tagged data feeds, E-Commerce, feed manager, google shopping feed, product feeds, product listing ads | Comments Off

Nextag Annual Christmas Holiday Surcharge

Posted on November 4, 2014 by rwood

With Christmas around the corner Nextag have now informed merchants of their annual holiday surcharge. They will be increasing their cost per click for the holiday season by 15% from November 10th through to January 11th 2015. Continue reading →

Posted in E-Commerce, Internet Marketing, Marketing, Pay-per-click Advertising | Tagged E-Commerce, feed manager, feedmanager, Internet Marketing, keywords, nextag, pay per click advertising | Comments Off

PriceWatch Pricing & Terms

Posted on October 27, 2014 by rwood

This Agreement (“Agreement”) is between Gillissa Ltd (known as “GILLISSA”) and all Business Users (“Customer”) who log on and subscribe to the Online Service. This is a legal Agreement between GILLISSA and Customer and you cannot subscribe or receive the … Continue reading →

Posted in Pay-per-click Advertising | Comments Off

Christmas Ecommerce Guide 2014

Posted on October 1, 2014 by rwood

It’s that time of year again! The Christmas season is fast approaching and it’s time to start thinking of your Christmas Ecommerce campaign. Continue reading →