Google PLA Ranking – ‘Top’ and ‘Best’ products

Google have now launched their test that results in PLAs being ranked when customer’s google searches include the words ‘Top’ or ‘Best.

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The ranking works by products being selected by their user rating on Google.

From there these ‘top’ products are then elected to be in an auction where Ad position is determined by the highest bidder and ranked in number order. The products that are shown are not necessarily the best rated products on Google.

Google first launched this in 2014 in the U.S. For more information on this new ranking click here.

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