Google To Retire Regular PLA Campaigns

Google have informed merchants that they will be retiring the regular PLA campaigns to be replaced with Google Shopping Campaigns by late August 2014.

Google Shopping Campaigns ‘offer the ability to browse your inventory directly in AdWords, report on your performance down to the product-level, and bid competitively with new metrics like benchmark data and impression share.’

Google have announced that all existing PLA accounts will be migrated automatically by the end of August 2014.

As an agency we will be migrating all clients using the old PLA campaigns over to the Shopping Campaigns during April to ensure a smooth transition.   We will be very happy to offer advice to all clients on the change and what that can mean for a merchant.

To read more information on Google Shopping Campaigns click here. Or feel free to contact us on 08000 336090

This entry was posted in E-Commerce, Marketing and tagged , , , , , . Bookmark the permalink.

Comments are closed.