The Importance of making your e-commerce site mobile friendly

We’ve covered this topic before, but as we move into the peak buying season of the year for most e-retailers, it’s well worth doing again.

According to an article published recently by Google , 82% of smartphone users say they consult their phones on purchases they’re about to make in a store. They get ideas, look up information, and make decisions, all from their smartphone.

Whether shoppers turn to mobile to buy or to simply get that final piece of information before heading to the cashier, it’s crucial to show up with a fast, frictionless mobile experience. If your site is clunky or slow, a shopper could abandon it and, according to the article, 29% of smartphone users will immediately switch to another site or app if they can’t find information or it’s too slow. Essentially, page load time and streamlined experiences are important.

Given the continued upward rise of mobile based search traffic, and popularity of shopping related queries, the user experience is a vital component of  both the browsing and buying processes.

Here at Feed Manager we check your Google Merchant Centre regularly and will always flag instances to you where Google has identified mobile access issues with any of your inventory.  In addition our image and product error reports identify products that will provide a very poor user experience and need to be tackled.

Ideally, these errors should not happen at all and may need also to involve your web team to help ensure your site server has the capacity to deal with numerous queries at busy times, and to minimise any dead links, bad redirects or blockers that prevent a smooth experience for your mobile visitors.



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