Mobile Search Out Performs Desktop

Over the past year Merchants using Google Shopping will have noticed their stricter rules on all things mobile. This is for good reason.

In a recent communication from Google they stated that mobile shopping related searches had ‘surpassed desktop, signalling a shift from shopping marathons to shopping moments

In response to this Google have ‘redesigned google shopping to be incredibly fast, seamless and intuitive’.

The two main changes that have been made:

  • Helping shoppers narrow down options
  • Driving shopper’s In-Store – google displays maps showing shops nearby with the desired product searched in stock.

To read more on this subject click here to read Googles blog.

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