Tag Archives: google shopping campaigns
Google Merchant Centre Assortment Report
Google now have a new feature within the Merchant Centre called the Google Assortment Report. You can find it on the left hand side menu when logged into your account. Continue reading
Posted in E-Commerce
Tagged data feeds, E-Commerce, feed manager, feedmanager, google merchant centre, google shopping campaigns, google shopping feed
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Google Shopping Campaigns – Update #5
Google released last week a final reminder that merchants need to upgrade their regular Product Listing Ads (PLA) campaigns to Shopping campaigns by August 31st, 2014. Continue reading
Posted in E-Commerce, Pay-per-click Advertising
Tagged E-Commerce, feed manager, feedmanager, google shopping campaigns, google shopping feed, Internet Marketing
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Google Shopping Campaigns – Update #3
At this stage we are still considering the appropriate course of action to recommend to merchants and/or their agencies. Continue reading
Posted in E-Commerce, Marketing
Tagged feed manager, feedmanager, google merchant centre, google shopping campaigns, google shopping feed
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Google Shopping Campaigns – Update #2
Google have now released another communication informing customers that they have introduced a new option to help the upgrade ‘if you would like to base the Shopping Campaign on a regular PLA campaign’. Continue reading
Posted in E-Commerce, Internet Marketing, Marketing, Pay-per-click Advertising
Tagged data feeds, E-Commerce, feed manager, feedmanager, google merchant centre, google products, google shopping campaigns, google shopping feed
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Google To Retire Regular PLA Campaigns – Update #1
Last week we wrote a blog informing merchants that Google will be retiring PLA Campaigns.We have now had more of an opportunity to consider what this means for merchants and our advice is not to switch at this point of time. Continue reading
Posted in E-Commerce, Internet Marketing, Marketing
Tagged data feeds, E-Commerce, feed manager, feedmanager, google adwords, google shopping campaigns, google shopping feed
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Google To Retire Regular PLA Campaigns
Google have informed merchants that they will be retiring the regular PLA campaigns to be replaced with Google Shopping Campaigns by late August 2014. Continue reading
Posted in E-Commerce, Marketing
Tagged E-Commerce, feed manager, feedmanager, google adwords, google shopping campaigns, pay per click advertising
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