Tag Archives: google shopping campaigns

Google Merchant Centre Assortment Report

Posted on October 7, 2015 by rwood

Google now have a new feature within the Merchant Centre called the Google Assortment Report. You can find it on the left hand side menu when logged into your account. Continue reading →

Posted in E-Commerce | Tagged data feeds, E-Commerce, feed manager, feedmanager, google merchant centre, google shopping campaigns, google shopping feed | Comments Off

Google Shopping Campaigns – Update #5

Posted on August 29, 2014 by rwood

Google released last week a final reminder that merchants need to upgrade their regular Product Listing Ads (PLA) campaigns to Shopping campaigns by August 31st, 2014. Continue reading →

Posted in E-Commerce, Pay-per-click Advertising | Tagged E-Commerce, feed manager, feedmanager, google shopping campaigns, google shopping feed, Internet Marketing | Comments Off

Google Shopping Campaigns – Update #3

Posted on May 29, 2014 by rwood

At this stage we are still considering the appropriate course of action to recommend to merchants and/or their agencies. Continue reading →

Posted in E-Commerce, Marketing | Tagged feed manager, feedmanager, google merchant centre, google shopping campaigns, google shopping feed | Comments Off

Google Shopping Campaigns – Update #2

Posted on April 24, 2014 by rwood

Google have now released another communication informing customers that they have introduced a new option to help the upgrade ‘if you would like to base the Shopping Campaign on a regular PLA campaign’. Continue reading →

Posted in E-Commerce, Internet Marketing, Marketing, Pay-per-click Advertising | Tagged data feeds, E-Commerce, feed manager, feedmanager, google merchant centre, google products, google shopping campaigns, google shopping feed | Comments Off

Google To Retire Regular PLA Campaigns – Update #1

Posted on April 10, 2014 by rwood

Last week we wrote a blog informing merchants that Google will be retiring PLA Campaigns.We have now had more of an opportunity to consider what this means for merchants and our advice is not to switch at this point of time. Continue reading →

Posted in E-Commerce, Internet Marketing, Marketing | Tagged data feeds, E-Commerce, feed manager, feedmanager, google adwords, google shopping campaigns, google shopping feed | Comments Off

Google To Retire Regular PLA Campaigns

Posted on April 4, 2014 by rwood

Google have informed merchants that they will be retiring the regular PLA campaigns to be replaced with Google Shopping Campaigns by late August 2014. Continue reading →

Posted in E-Commerce, Marketing | Tagged E-Commerce, feed manager, feedmanager, google adwords, google shopping campaigns, pay per click advertising | Comments Off

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