Tag Archives: Internet Marketing

Black Friday – Things to Consider

Posted on November 27, 2014 by rwood

Friday shall see a drastic increase in visits to Amazon due to Black Friday. Continue reading →

Posted in E-Commerce, Marketing | Tagged Amazon, black friday, Christmas, E-Commerce, feed manager, feedmanager, Internet Marketing | Comments Off

Nextag Annual Christmas Holiday Surcharge

Posted on November 4, 2014 by rwood

With Christmas around the corner Nextag have now informed merchants of their annual holiday surcharge. They will be increasing their cost per click for the holiday season by 15% from November 10th through to January 11th 2015. Continue reading →

Posted in E-Commerce, Internet Marketing, Marketing, Pay-per-click Advertising | Tagged E-Commerce, feed manager, feedmanager, Internet Marketing, keywords, nextag, pay per click advertising | Comments Off

Google Merchant Promotions

Posted on October 31, 2014 by rwood

Google have recently launched some accounts which have access to Merchant Promotions.
Merchant Promotions is still in Beta stage in the UK. Merchants can be whitelisted through direct invitation Continue reading →

Posted in E-Commerce, Internet Marketing, Marketing | Tagged E-Commerce, feed manager, feedmanager, google merchant centre, Internet Marketing, merchant promotions | Comments Off

Christmas Ecommerce Guide 2014

Posted on October 1, 2014 by rwood

It’s that time of year again! The Christmas season is fast approaching and it’s time to start thinking of your Christmas Ecommerce campaign. Continue reading →

Posted in E-Commerce, Internet Marketing, Marketing, Pay-per-click Advertising | Tagged Amazon, Christmas, data feeds, E-Commerce, feed manager, feedmanager, google adwords, google merchant centre, Internet Marketing, social media | Comments Off

Extension of Product Advertising into Google Search Partner Networks

Posted on September 12, 2014 by rwood

Google recently launched AdSense for Shopping which is a new feature allowing merchants to use Product Listing Adverts across Google’s search partner network. Continue reading →

Posted in E-Commerce, Marketing, Pay-per-click Advertising | Tagged AdSense, E-Commerce, feed manager, feedmanager, google adwords, Internet Marketing, Marketing | Comments Off

Google Shopping Campaigns – Update #5

Posted on August 29, 2014 by rwood

Google released last week a final reminder that merchants need to upgrade their regular Product Listing Ads (PLA) campaigns to Shopping campaigns by August 31st, 2014. Continue reading →

Posted in E-Commerce, Pay-per-click Advertising | Tagged E-Commerce, feed manager, feedmanager, google shopping campaigns, google shopping feed, Internet Marketing | Comments Off

29 Days And Counting

Posted on August 7, 2014 by rwood

We have written a few times over the last few months informing and reminding clients of the retirement of regular PLA campaigns and the introduction of Google Shopping Campaigns. Continue reading →

Posted in E-Commerce, Internet Marketing, Marketing | Tagged data feeds, E-Commerce, feed manager, feedmanager, google adwords, google merchant centre, Internet Marketing, pay per click advertising | Comments Off

Christmas prep… in July?

Posted on July 24, 2014 by rwood

As online retailers, now is the time to start planning. We’re not saying to start promoting your goods now, but we are saying to prepare your Christmas strategy. Continue reading →

Posted in E-Commerce, Internet Marketing, Pay-per-click Advertising | Tagged Amazon, amazon product ads, Christmas, data feeds, E-Commerce, feed manager, feedmanager, google adwords, google merchant centre, Internet Marketing | Comments Off

Nextag Christmas Rate Card Change

Posted on November 1, 2013 by rwood

Nextag have just announced that on the 11th of November, through to January 12 2014, costs per click shall increase by 15% for the holiday season for all categories. Continue reading →

Posted in E-Commerce, Internet Marketing, Pay-per-click Advertising | Tagged cost per click, E-Commerce, feed manager, feedmanager, Internet Marketing, nextag, pay per click advertising | Comments Off

Top 7 Reasons People Don’t Buy From Websites

Posted on October 10, 2013 by rwood

As a follow up to the Feed Manager Christmas Ecommerce Guide we wanted to summarise our views on why consumers don’t buy from websites.
Often merchants can spend a lot of time on increasing the amount of visitors they receive, rather than the conversion rates from their visitors. This article discusses the top 7 reasons which people dont buy from websites. Continue reading →