Tag Archives: keywords

Google Colour Policy – Change to ‘Multi’

Posted on February 25, 2016 by rwood

Google have now implemented its stricter policy on colour names in February 2016. “Multi“, “Multi Colour“, “Multi-Colour“ and other similar variants are not a permitted value for a colour, and will now trigger warnings in your Google Merchant Centre account. Continue reading →

Posted in E-Commerce, Internet Marketing, Marketing | Tagged data feeds, E-Commerce, feed manager, feedmanager, google merchant centre, google products, keywords, multi, policy change | Comments Off

Nextag Annual Christmas Holiday Surcharge

Posted on November 4, 2014 by rwood

With Christmas around the corner Nextag have now informed merchants of their annual holiday surcharge. They will be increasing their cost per click for the holiday season by 15% from November 10th through to January 11th 2015. Continue reading →

Posted in E-Commerce, Internet Marketing, Marketing, Pay-per-click Advertising | Tagged E-Commerce, feed manager, feedmanager, Internet Marketing, keywords, nextag, pay per click advertising | Comments Off

Product Ranking and Relevance

Posted on June 16, 2014 by rwood

We are often asked about product ranking and the factors that determine whether Google shows product for PLA and/or Shopping. Continue reading →

Posted in E-Commerce, Marketing, Pay-per-click Advertising | Tagged E-Commerce, feed manager, feedmanager, keywords, Marketing, pay per click advertising, pla | Comments Off

Use of Negative Keywords

Posted on May 8, 2014 by rwood

Google has communicated out to merchants this week, revealing a new guide for keywords (‘Keywords to the Wise’) to ensure they’re being used to the best of their ability. Continue reading →

Posted in E-Commerce, Internet Marketing, Marketing | Tagged data feeds, E-Commerce, feed manager, feedmanager, google adwords, google merchant centre, keywords, search marketing | Comments Off

eBay Commerce Network Exclusions

Posted on February 7, 2014 by rwood

eBay Commerce Network have released an announcement stating that there shall be changes ‘enforcing clear actions against any violations on advertising policies Continue reading →

Posted in E-Commerce | Tagged E-Commerce, ebay commerce network, feed manager, feedmanager, keywords, product feeds, product listings | Comments Off

Christmas Ecommerce Guide

Posted on October 7, 2013 by rwood

For most merchants, Christmas and January sale shopping is the busiest and most profitable period in the calendar year. In the world of online products, how and where people buy has changed significantly over 2013. Continue reading →

Posted in E-Commerce, Internet Marketing, Pay-per-click Advertising | Tagged Amazon, Christmas, data feeds, E-Commerce, feed manager, google shopping feed, Internet Marketing, keywords, Marketing, pay per click advertising, search marketing, web marketing | Comments Off

Shop Safely This Christmas!

Posted on December 11, 2009 by rwood

According to IMRG, at least 90 percent of internet users will be doing some level of Christmas shopping online, with 70 percent even planning to do more than half of their Christmas shopping using the World Wide Web. Various predictions … Continue reading →

Posted in E-Commerce, Internet Marketing, Marketing, Pay-per-click Advertising | Tagged Christmas, E-Commerce, google adwords, Internet Marketing, keywords, Marketing, pay per click advertising, search marketing, web marketing | Comments Off

Manic Monday?

Posted on December 10, 2009 by rwood

Monday’s have a tendency to be the busiest day of the week for online retailers. As outlined in the previous Gillissa blog post ‘Predicted Sales Pattern This Christmas’, Monday the 7th of December was widely expected to be the busiest … Continue reading →

Posted in E-Commerce, Internet Marketing, Marketing | Tagged E-Commerce, Internet Marketing, keywords, search marketing, web marketing | Comments Off

The Ever Changing World Of Google

Posted on December 4, 2009 by rwood

The team here at Gillissa are aware of Google’s nature to frequently modify and change numerous aspects of its operation. With Google being a integral part of our daily work, it is essential that we are aware of, and … Continue reading →