Tag Archives: keywords
Google Colour Policy – Change to ‘Multi’
Google have now implemented its stricter policy on colour names in February 2016. “Multi“, “Multi Colour“, “Multi-Colour“ and other similar variants are not a permitted value for a colour, and will now trigger warnings in your Google Merchant Centre account. Continue reading
Posted in E-Commerce, Internet Marketing, Marketing
Tagged data feeds, E-Commerce, feed manager, feedmanager, google merchant centre, google products, keywords, multi, policy change
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Nextag Annual Christmas Holiday Surcharge
With Christmas around the corner Nextag have now informed merchants of their annual holiday surcharge. They will be increasing their cost per click for the holiday season by 15% from November 10th through to January 11th 2015. Continue reading
Posted in E-Commerce, Internet Marketing, Marketing, Pay-per-click Advertising
Tagged E-Commerce, feed manager, feedmanager, Internet Marketing, keywords, nextag, pay per click advertising
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Product Ranking and Relevance
We are often asked about product ranking and the factors that determine whether Google shows product for PLA and/or Shopping. Continue reading
Posted in E-Commerce, Marketing, Pay-per-click Advertising
Tagged E-Commerce, feed manager, feedmanager, keywords, Marketing, pay per click advertising, pla
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Use of Negative Keywords
Google has communicated out to merchants this week, revealing a new guide for keywords (‘Keywords to the Wise’) to ensure they’re being used to the best of their ability. Continue reading
Posted in E-Commerce, Internet Marketing, Marketing
Tagged data feeds, E-Commerce, feed manager, feedmanager, google adwords, google merchant centre, keywords, search marketing
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eBay Commerce Network Exclusions
eBay Commerce Network have released an announcement stating that there shall be changes ‘enforcing clear actions against any violations on advertising policies Continue reading
Posted in E-Commerce
Tagged E-Commerce, ebay commerce network, feed manager, feedmanager, keywords, product feeds, product listings
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Christmas Ecommerce Guide
For most merchants, Christmas and January sale shopping is the busiest and most profitable period in the calendar year. In the world of online products, how and where people buy has changed significantly over 2013. Continue reading
Posted in E-Commerce, Internet Marketing, Pay-per-click Advertising
Tagged Amazon, Christmas, data feeds, E-Commerce, feed manager, google shopping feed, Internet Marketing, keywords, Marketing, pay per click advertising, search marketing, web marketing
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Shop Safely This Christmas!
According to IMRG, at least 90 percent of internet users will be doing some level of Christmas shopping online, with 70 percent even planning to do more than half of their Christmas shopping using the World Wide Web. Various predictions … Continue reading
Posted in E-Commerce, Internet Marketing, Marketing, Pay-per-click Advertising
Tagged Christmas, E-Commerce, google adwords, Internet Marketing, keywords, Marketing, pay per click advertising, search marketing, web marketing
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Manic Monday?
Monday’s have a tendency to be the busiest day of the week for online retailers. As outlined in the previous Gillissa blog post ‘Predicted Sales Pattern This Christmas’, Monday the 7th of December was widely expected to be the busiest … Continue reading
Posted in E-Commerce, Internet Marketing, Marketing
Tagged E-Commerce, Internet Marketing, keywords, search marketing, web marketing
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The Ever Changing World Of Google
The team here at Gillissa are aware of Google’s nature to frequently modify and change numerous aspects of its operation. With Google being a integral part of our daily work, it is essential that we are aware of, and … Continue reading
Posted in E-Commerce, Internet Marketing, Pay-per-click Advertising
Tagged E-Commerce, google adwords, Internet Marketing, keywords, pay per click advertising, search marketing, web marketing
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