Tag Archives: pay per click advertising

Nextag Christmas Rate Card Changes

Posted on November 3, 2015 by rwood

From the 9th of November ’15 – January 11th 2016 they shall increase costs per click by 15% for all catergories and bids. Continue reading →

Posted in Pay-per-click Advertising | Tagged Christmas, E-Commerce, feed manager, feedmanager, nextag, pay per click advertising | Comments Off

Nextag Annual Christmas Holiday Surcharge

Posted on November 4, 2014 by rwood

With Christmas around the corner Nextag have now informed merchants of their annual holiday surcharge. They will be increasing their cost per click for the holiday season by 15% from November 10th through to January 11th 2015. Continue reading →

Posted in E-Commerce, Internet Marketing, Marketing, Pay-per-click Advertising | Tagged E-Commerce, feed manager, feedmanager, Internet Marketing, keywords, nextag, pay per click advertising | Comments Off

Google’s New Advertising Policies

Posted on September 4, 2014 by rwood

This month will see the new Google Advertising Policies come into effect. Continue reading →

Posted in E-Commerce, Internet Marketing, Marketing | Tagged E-Commerce, feed manager, feedmanager, google adwords, pay per click advertising, product listing ads | Comments Off

29 Days And Counting

Posted on August 7, 2014 by rwood

We have written a few times over the last few months informing and reminding clients of the retirement of regular PLA campaigns and the introduction of Google Shopping Campaigns. Continue reading →

Posted in E-Commerce, Internet Marketing, Marketing | Tagged data feeds, E-Commerce, feed manager, feedmanager, google adwords, google merchant centre, Internet Marketing, pay per click advertising | Comments Off

Product Ranking and Relevance

Posted on June 16, 2014 by rwood

We are often asked about product ranking and the factors that determine whether Google shows product for PLA and/or Shopping. Continue reading →

Posted in E-Commerce, Marketing, Pay-per-click Advertising | Tagged E-Commerce, feed manager, feedmanager, keywords, Marketing, pay per click advertising, pla | Comments Off

Easter Bank Holiday Weekend

Posted on April 15, 2014 by rwood

Just a short note to our feed and paid search clients to remind you of the Easter bank holiday weekend coming up. Continue reading →

Posted in E-Commerce, Pay-per-click Advertising | Tagged cost per click, data feeds, E-Commerce, feed manager, feedmanager, pay per click advertising | Comments Off

Google To Retire Regular PLA Campaigns

Posted on April 4, 2014 by rwood

Google have informed merchants that they will be retiring the regular PLA campaigns to be replaced with Google Shopping Campaigns by late August 2014. Continue reading →

Posted in E-Commerce, Marketing | Tagged E-Commerce, feed manager, feedmanager, google adwords, google shopping campaigns, pay per click advertising | Comments Off

Twenga Generating More Interest

Posted on February 25, 2014 by rwood

We’ve have noticed that since the start of January 2014 that there has been a significantly higher amount of click throughs on Twenga. Continue reading →

Posted in E-Commerce, Pay-per-click Advertising | Tagged E-Commerce, feed manager, feedmanager, pay per click advertising, twenga | Comments Off

Nextag Christmas Rate Card Change

Posted on November 1, 2013 by rwood

Nextag have just announced that on the 11th of November, through to January 12 2014, costs per click shall increase by 15% for the holiday season for all categories. Continue reading →

Posted in E-Commerce, Internet Marketing, Pay-per-click Advertising | Tagged cost per click, E-Commerce, feed manager, feedmanager, Internet Marketing, nextag, pay per click advertising | Comments Off

Ratecard Changes on the eBay Commerce Network

Posted on October 28, 2013 by rwood

eBay Commerce Network (formerly Shopping.com) have announced that on 1st of November 2013 they will be changing their Cost per Click (CPC) pricing. Continue reading →