Tag Archives: product listing ads

Google PLA Ranking – ‘Top’ and ‘Best’ products

Google have now launched their test that results in PLAs being ranked when customer’s google searches include the words ‘Top’ or ‘Best. The ranking works by products being selected by their user rating on Google. From there these ‘top’ products … Continue reading

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Product Error Reports

We started publishing these reports to our clients from the beginning of September 2015, as a result of the revised Google Shopping requirements for products and categories. Based on feedback, this post will summarise answers to common questions, how we … Continue reading

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Google Trusted Stores

Last week Google released updated news of their Google Trusted Stores programme which is becoming a lot easier to qualify for. Continue reading

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Google’s New Advertising Policies

This month will see the new Google Advertising Policies come into effect. Continue reading

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Mobile Product Listing Adverts

As people are increasingly using mobile devices to search for and buy products, it’s time to consider carefully whether you have your PLA campaigns opted into display on mobiles.
Google reported earlier this month that they are making their mobile PLA ads clearer and easier to use on devices Continue reading

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Change to Eligible Products for Google Shopping

Google has today (October 7th 2013) published a communication to merchants concerning the eligibility of products available for search in Google Shopping. They have stated that they have implemented changes to ensure that all products displayed in search results adhere … Continue reading

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Feed Manager Offer with Twenga.co.uk

We have been privileged to get a Feed Manager exclusive deal with Twenga.co.uk for our Merchants from this month (September 2013). Continue reading

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Google Shopping Product Page Crawl Requirements

Google have now announced that starting on 17 September 2013, if they cannot crawl the landing page of a product it will no longer show this item in Google Shopping results. What this means for merchants. Continue reading

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Changes in Google Shopping since February 14 2013

A summary of the impacts of what happened and the implications for future merchant thinking. More.. Continue reading

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Sell products through Google shopping results

With the introduction of paid search being introduced to Google’s Shopping platform during 2013, now is the time merchants need to ask themselves what Google Shopping can offer them…..more….
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