Tag Archives: search marketing

Customer Web Friendly Experience

Posted on November 10, 2016 by rwood

I have written about this before, but as “Black Friday” and the festive buying season approaches, it is worth reminding everyone of the need to make the customer experience on your site really simple and intuitive. Google recently published some … Continue reading →

Google PLA Ranking – ‘Top’ and ‘Best’ products

Posted on March 18, 2016 by rwood

Google have now launched their test that results in PLAs being ranked when customer’s google searches include the words ‘Top’ or ‘Best. The ranking works by products being selected by their user rating on Google. From there these ‘top’ products … Continue reading →

Posted in E-Commerce, Internet Marketing, Marketing, Pay-per-click Advertising | Tagged E-Commerce, feed manager, feedmanager, google merchant centre, product feeds, product listing ads, product listings, search marketing, web marketing | Comments Off

Google Shopping Making a Change to Product Ratings

Posted on August 1, 2014 by rwood

From now onwards shoppers using Google in the United States will start to see product ratings on product listing ads with the addition of seller review stars. Continue reading →

Posted in E-Commerce, Internet Marketing, Marketing | Tagged E-Commerce, feed manager, feedmanager, google product ratings, google products, search marketing, web marketing | Comments Off

Multi Channel Conversion Paths

Posted on May 30, 2014 by rwood

How to view and understand multi channel conversion paths in Google Analytics Continue reading →

Posted in E-Commerce, Internet Marketing, Pay-per-click Advertising | Tagged amazon product ads, E-Commerce, google analytics, online product sales, search marketing | Comments Off

Use of Negative Keywords

Posted on May 8, 2014 by rwood

Google has communicated out to merchants this week, revealing a new guide for keywords (‘Keywords to the Wise’) to ensure they’re being used to the best of their ability. Continue reading →

Posted in E-Commerce, Internet Marketing, Marketing | Tagged data feeds, E-Commerce, feed manager, feedmanager, google adwords, google merchant centre, keywords, search marketing | Comments Off

Christmas Ecommerce Guide

Posted on October 7, 2013 by rwood

For most merchants, Christmas and January sale shopping is the busiest and most profitable period in the calendar year. In the world of online products, how and where people buy has changed significantly over 2013. Continue reading →

Posted in E-Commerce, Internet Marketing, Pay-per-click Advertising | Tagged Amazon, Christmas, data feeds, E-Commerce, feed manager, google shopping feed, Internet Marketing, keywords, Marketing, pay per click advertising, search marketing, web marketing | Comments Off

Changes in Google Shopping since February 14 2013

Posted on April 9, 2013 by rwood

A summary of the impacts of what happened and the implications for future merchant thinking. More.. Continue reading →

Posted in E-Commerce, feedmanagerusa, Internet Marketing | Tagged google adwords, google shopping feed, pay per click advertising, product listing ads, product listings, search marketing | Comments Off

A Flash of Etail Brilliance?

Posted on January 20, 2011 by rwood

Flash Sales are an exciting way of keeping customers engaged and are gaining popularity in the UK – hailed as the next generation of e-commerce. Flash Sale Websites involve a limited quantity of product is sold for a limited period of time, and create hype and excitement around a brand or site. How can the latest technology be implemented to maximize the potential of flash sales? Continue reading →