Tag Archives: search marketing

Ethical decisions key factor in consumer choices

I saw that a recent survey’showed that despite the economic downturn, consumers are not deterred from making more green – conscious choices when shopping. Shoppercentric conducted the survey which revealed that customers are more aware than ever of the source … Continue reading

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Making Corporate Shopping Easier

Giving corporate gifts particularly during the Christmas period is regarded as a vital marketing tool to build and maintain business relations. Sending a gift during the festive season is crucial as it places the business in the mind of the … Continue reading

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Merchant Centre Changes

More is afoot in Google’s recent increase in editorial checks and quality controls in their Merchant Centre……. Continue reading

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Continued Search Marketing Growth

Recent search marketing figures released have indicated worldwide spending on internet marketing will reach £40.6 billion pounds, almost a 12% increase on the previous year, according to figures released by eMarketer.   As you may be aware, online advertising has … Continue reading

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Change to Feeds To Shopping.com

We’ve been advised by Shopping.com that they are changing the number of mandatory fields for products from 3 to 9 with effect from 1st July 2010. These are now all required for a feed: Image (Minimum size 150 x150 pixel) … Continue reading

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Global Search Continues To Prosper

  A recent report by comScore has indicated a tremendous growth for search marketing, perhaps correlating in a significant boost to search engine marketing. Between the twelve month period of December 2008 and December 2009, the global search market grew … Continue reading

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Google Wary Of Rogue Advertisers

  As discussed within the previous blog post ‘Shop Safely This Christmas!’ the team at Gillissa outlined our discovery of an illegitimate advertiser using Google Adwords to advertise within the sponsored links section of Google’s webpage. As a result, we … Continue reading

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Search Marketing: An Increasingly Popular Method Of Marketing

  There was encouraging news for search marketing as a whole, based on a recent report devised by search marketing firm Efficient Frontier. The statistical data provided claimed that retail clients spent 17% more on search engine markets in the … Continue reading

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Online Advertising Prospers In The Recesssion

  The recession currently experienced within this country at the moment is undoubtedly having a negative effect on all aspects of the economy. The consumer is tightening purse strings during the harsh economic climate, meaning that sales figures are generally … Continue reading

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Christmas Sales and the VAT rise

Within the previous Gillissa blog post ‘Boxing Day Sales Start on Christmas Eve’, it was mentioned that an online sales surge was expected during the festive period as retailers were introducing their sales as early as Christmas Eve. Unsurprisingly, the … Continue reading

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