Tag Archives: web marketing

Customer Web Friendly Experience

Posted on November 10, 2016 by rwood

I have written about this before, but as “Black Friday” and the festive buying season approaches, it is worth reminding everyone of the need to make the customer experience on your site really simple and intuitive. Google recently published some … Continue reading →

Google PLA Ranking – ‘Top’ and ‘Best’ products

Posted on March 18, 2016 by rwood

Google have now launched their test that results in PLAs being ranked when customer’s google searches include the words ‘Top’ or ‘Best. The ranking works by products being selected by their user rating on Google. From there these ‘top’ products … Continue reading →

Posted in E-Commerce, Internet Marketing, Marketing, Pay-per-click Advertising | Tagged E-Commerce, feed manager, feedmanager, google merchant centre, product feeds, product listing ads, product listings, search marketing, web marketing | Comments Off

Google Shopping Making a Change to Product Ratings

Posted on August 1, 2014 by rwood

From now onwards shoppers using Google in the United States will start to see product ratings on product listing ads with the addition of seller review stars. Continue reading →

Posted in E-Commerce, Internet Marketing, Marketing | Tagged E-Commerce, feed manager, feedmanager, google product ratings, google products, search marketing, web marketing | Comments Off

Christmas Ecommerce Guide

Posted on October 7, 2013 by rwood

For most merchants, Christmas and January sale shopping is the busiest and most profitable period in the calendar year. In the world of online products, how and where people buy has changed significantly over 2013. Continue reading →

Posted in E-Commerce, Internet Marketing, Pay-per-click Advertising | Tagged Amazon, Christmas, data feeds, E-Commerce, feed manager, google shopping feed, Internet Marketing, keywords, Marketing, pay per click advertising, search marketing, web marketing | Comments Off

E-Commerce and High Street Sales, What’s Changing?

Posted on January 26, 2012 by rwood

Insights into e-commerce trends for 2011 and potential changes in 2012. More… Continue reading →

Posted in E-Commerce, Internet Marketing | Tagged E-Commerce, Internet Marketing, online product sales, shopping comparison websites, web marketing | Comments Off

Making Corporate Shopping Easier

Posted on November 17, 2010 by rwood

Giving corporate gifts particularly during the Christmas period is regarded as a vital marketing tool to build and maintain business relations. Sending a gift during the festive season is crucial as it places the business in the mind of the … Continue reading →

Posted in E-Commerce, Internet Marketing, Marketing | Tagged Internet Marketing, search marketing, web marketing | Comments Off

Merchant Centre Changes

Posted on July 29, 2010 by rwood

More is afoot in Google’s recent increase in editorial checks and quality controls in their Merchant Centre……. Continue reading →

Posted in Internet Marketing, Pay-per-click Advertising | Tagged feedmanager, search marketing, shopping comparison websites, web marketing | Comments Off

Xbox Slim On Sale

Posted on July 28, 2010 by rwood

This week marks the release of the Xbox Slim and no doubt demand will be high and many stores will run out of stock very quickly. As we’ve seen in recent months with the new iPhone and iPad, huge surges … Continue reading →

Posted in E-Commerce, Internet Marketing, Marketing | Tagged Amazon, Christmas, E-Commerce, Internet Marketing, Marketing, shopping comparison websites, web marketing | Comments Off

Continued Search Marketing Growth

Posted on July 16, 2010 by Sandor Toth

Recent search marketing figures released have indicated worldwide spending on internet marketing will reach £40.6 billion pounds, almost a 12% increase on the previous year, according to figures released by eMarketer. As you may be aware, online advertising has … Continue reading →