Tag Archives: web marketing

Global Search Continues To Prosper

Posted on February 3, 2010 by rwood

A recent report by comScore has indicated a tremendous growth for search marketing, perhaps correlating in a significant boost to search engine marketing. Between the twelve month period of December 2008 and December 2009, the global search market grew … Continue reading →

Google Wary Of Rogue Advertisers

Posted on January 21, 2010 by rwood

As discussed within the previous blog post ‘Shop Safely This Christmas!’ the team at Gillissa outlined our discovery of an illegitimate advertiser using Google Adwords to advertise within the sponsored links section of Google’s webpage. As a result, we … Continue reading →

Posted in E-Commerce, Internet Marketing, Pay-per-click Advertising | Tagged E-Commerce, google adwords, Internet Marketing, pay per click advertising, search marketing, web marketing | Comments Off

Search Marketing: An Increasingly Popular Method Of Marketing

Posted on January 20, 2010 by rwood

There was encouraging news for search marketing as a whole, based on a recent report devised by search marketing firm Efficient Frontier. The statistical data provided claimed that retail clients spent 17% more on search engine markets in the … Continue reading →

Posted in E-Commerce, Internet Marketing, Marketing, Pay-per-click Advertising | Tagged E-Commerce, google adwords, Internet Marketing, Marketing, pay per click advertising, search marketing, web marketing | Comments Off

Online Advertising Prospers In The Recesssion

Posted on January 19, 2010 by rwood

The recession currently experienced within this country at the moment is undoubtedly having a negative effect on all aspects of the economy. The consumer is tightening purse strings during the harsh economic climate, meaning that sales figures are generally … Continue reading →

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Christmas Sales and the VAT rise

Posted on January 4, 2010 by rwood

Within the previous Gillissa blog post ‘Boxing Day Sales Start on Christmas Eve’, it was mentioned that an online sales surge was expected during the festive period as retailers were introducing their sales as early as Christmas Eve. Unsurprisingly, the … Continue reading →

Posted in E-Commerce, Internet Marketing, Marketing | Tagged Christmas, E-Commerce, Internet Marketing, Marketing, search marketing, web marketing | Comments Off

Boxing Day Sales Start on Christmas Eve

Posted on December 23, 2009 by rwood

Within the previous Gillissa blog post: ‘Predicted Sales Patterns This Christmas’, it was mentioned that websites would begin to offer discounts for various products on Christmas Day itself. This assumption is now considered incorrect, because, retailers are now launching their … Continue reading →

Posted in E-Commerce, Internet Marketing, Marketing | Tagged Christmas, E-Commerce, Internet Marketing, Marketing, web marketing | Comments Off

Shop Safely This Christmas!

Posted on December 11, 2009 by rwood

According to IMRG, at least 90 percent of internet users will be doing some level of Christmas shopping online, with 70 percent even planning to do more than half of their Christmas shopping using the World Wide Web. Various predictions … Continue reading →

Posted in E-Commerce, Internet Marketing, Marketing, Pay-per-click Advertising | Tagged Christmas, E-Commerce, google adwords, Internet Marketing, keywords, Marketing, pay per click advertising, search marketing, web marketing | Comments Off

Manic Monday?

Posted on December 10, 2009 by rwood

Monday’s have a tendency to be the busiest day of the week for online retailers. As outlined in the previous Gillissa blog post ‘Predicted Sales Pattern This Christmas’, Monday the 7th of December was widely expected to be the busiest … Continue reading →

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The Ever Changing World Of Google: Part 2

Posted on December 9, 2009 by rwood

As explained in ‘The ever changing world of Google’ blog post, a thorough understanding of Google and how it operates is critical to our work. Having discovered recent changes implemented by Google, the team at Gillissa decided to … Continue reading →

Posted in E-Commerce, Internet Marketing, Pay-per-click Advertising | Tagged E-Commerce, google adwords, Internet Marketing, search marketing, web marketing | Comments Off

The Ever Changing World Of Google

Posted on December 4, 2009 by rwood

The team here at Gillissa are aware of Google’s nature to frequently modify and change numerous aspects of its operation. With Google being a integral part of our daily work, it is essential that we are aware of, and … Continue reading →