Fruugo is a unique cross border shopping site, which brings multiple retailers from numerous countries around the world to one website, all with one easy-to-use, secure checkout in the shopper’s language and currency, and with their preferred payment methods.

Currently live in 32 countries, 17 languages, and 22 currencies across 4 continents, Fruugo allows you to open your products to new markets, for customer to purchase easily in their own language and currency.

You no longer need to worry about providing foreign language translations or be set up to trade in different currencies, as Fruugo manages all of that for you. All you need to provide is one feed in your native language, and Fruugo will do the rest. Bottom line, if you can ship it…Fruugo can sell it!

The 32 countries currently supported on Fruugo are:


UK; Germany;  France; Spain; Italy; Portugal; Netherlands; Italy; Ireland; Finland; Denmark; Austria; Belgium; Luxembourg; Belgium; Austria; Sweden

Europe (non-EU)

Norway, Switzerland, and Russia.

Rest of the World

Australia; New Zealand; United States; Canada; China; Japan; India; South Africa; Saudi Arabia; Bahrain; United Arab Emirates; Egypt; Kuwait

You can choose which of the 32 countries in which you wish to list your products. We do recommend you feature in as many countries as possible to give your products exposure to a wide range of new / additional markets.

Feed Manager is now a key provider of optimized product feeds to Fruugo.

“Our partnership with Feed Manager has made an otherwise complex process extremely simple for their clients. We’re delighted and honoured to have Feedmanager as an Authorised Fruugo Partner”

Glen Richardson – Chief Marketing Officer, Fruugo

Top line Information
Account Registration Link Fruugo
Name(s) Fruugo
URL(s) Merchant Information;
Unique Monthly Visitors (UK) Undisclosed
Key Information Founded in Finland in 2008 with an MBO by UK management in 2012, Fruugo is a global marketplace enabling merchants to sell internationally. One product submission in your own language and currency is then automated by Fruugo into all others depending on each shopper’s country.
Headquartered in UK, present in 32 countries
Over 3m products (as of January 2018)
The only known single global marketplace
Key Partner Offer Free Fruugo submission included with any other channel selected

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